The Brainy Bike Lights are a revolutionary new bike light which uses brain science to help make urban cycling safer - these bicycle lights exclusive to the Science Museum.
Tested by the Department of Experimental Psychology at the University of Oxford, the bike lights have been proven to have the ability to make you safer on the roads by:
- CREATING quicker and more accurate identification of cyclists and helping cyclists to stand out on the road in urban light clutter at night and during the day
- SPEEDING UP reaction times in drivers. The symbol allows drivers to identify cyclists quickly which means they can respond faster to the presence of cyclists on the road.
- TRIGGERING relevant associations in drivers' minds; including vulnerability and recognition of the cyclist as a person.
- DELIVERING sharp visibility even at acute angles via edge lit technology.